Adam Rachlitz
NIKE
CREATIVE DIRECTOR
2021
A MILLION MORE BOYS PLAY SPORTS THAN GIRLS. WHY? BECAUSE BOYS HAVE FOOTBALL. WE CREATED A CAMPAIGN WITH NIKE TO CHANGE THAT BY DEMANDING FLAG FOOTBALL BE ADDED TO EVERY HIGH SCHOOL ACROSS AMERICA. THIS VIDEO LED VIEWERS TO A PORTAL TO SIGN PETITIONS FOR THEIR STATE.
DIRECTED BY JESS COLQUHOUN
CLICK THE PICTURE TO GO TO THE PETITION